October 2023 - Present

Write cross-functionally with a growth mindset for a diverse array of brands, products, and clients to meet goals spanning awareness, acquisition, retention, reengagement, and beyond.

Expertly shift between and define various brand tones and voices to reach desired demographics.

Clients and partners: Beam wellness, RPM Agency (Broadway/entertainment), Parade (fashion), HelloFresh (Factor, Green Chef, and EveryPlate meal kits), Rugged Shark (footwear), Sperry, HMP Global (healthcare), PAVOI jewelry and activewear, and AKA agency (Broadway/entertainment).

November 2023- January 2025

Generate copy for emails, push notifications, SMS, OOH placements, app UX, and social and print ads for a forward-thinking, digital-first theater brand.

Create and disseminate cross-functional copy guidelines to ensure brand consistency and best practices at all touchpoints.

Test and optimize marketing funnel messaging related to awareness, acquisition, conversion, and retargeting.

Provide all messaging – from internal key concepts to marketing materials – for an all-new rewards program launch.

Regularly meet with high-level stakeholders and C-suite executives for approvals.

Write scripts and work with production partners on CTV and podcast ads.

Manage two freelance copywriters.

November 2022 - December 2023

Create marketing emails, SMS texts, and ads with a topical, conversational tone while moving business outcomes for a cult-favorite D2C underwear brand

Drive consistency of messaging and tone across all owned platforms

Produce key messaging touchpoints and POVs for launches and campaigns

Write, test, and update digital and product page copy for hundreds of SKUs to reflect SEO performance and improve UX

Brainstorm trend-forward, shareable social content

Strategize thoughtful, results-driven content creation

Generate consumer-friendly language around sustainability initiatives

Work cross-functionally with teams and stakeholders in all corners of the business

January 2021 - Present

Write and edit engaging articles about relevant news in North Brooklyn

Pitch pieces about local social justice initiatives, small businesses, neighborhood history, art exhibits, upcoming events, and more

Conduct thoughtful, thorough interviews with sources and capture complementary content (photos, videos, etc)

Communicate regularly with the managing editor

Share articles to social media to generate added web traffic and engagement

June 2016 - June 2023

Provide live social media coverage of The Governors Ball music festival

Maintaining a consistent, witty, and dialed-in brand tone throughout

Run point on Twitter to generate engaging content, interact with followers, and disseminate vital event information

Identify viral moments in real time and pitch creative concepts for TikTok

Collaborate closely with photographers and content producers

Ensure partners’ and sponsors' contractual needs are met and approved via specified platforms

May 2022 - November 2022

Write on-brand and strategically informed copy for CRM campaigns and digital deliverables like banner ads, social placements, and in-app events

Provide copy for partner initiatives from start to finish with the goal of expanding our subscriber base

Create and disseminate voice and tone guidelines to promote brand consistency across all verticals

Work closely with design counterparts to create cohesive and captivating creative assets

Create comprehensive launch comms for the new, elevated artist-first platform SoundCloud for Artists

November 2019 - May 2022

Compose blog posts about a vast range of company-wide initiatives; contributing over 100 posts and earning 4 million page views

Curate weekly newsletters with engaging headlines to roughly 15 million subscribers to drive company streaming and download goals

Develop and disseminate a style guide for consistency across the organization

Write and edit suggested copy for web banners, app tiles, and social media posts

Strategically test YouTube metadata to increase viewership and subscriber count

Liaise with high-profile artist partners on content approval and messaging synergy

Provide scripts for promotional videos for both internal and public-facing company use

Seek new and creative editorial opportunities for our owned digital verticals

July 2018 - August 2019

Ensure all creative, copy, and POVs align with overarching brand strategies

Write CRM copy for promotional emails and app messaging, both campaign-based and evergreen

Provide copy for brand pitch decks, internal communication, and external company-performance newsletters

Advise on brand strategies to highlight personality, tone, objectives, and values

Communicate and develop paid recommendations for promoted social campaigns, including assigning budgets, setting KPIs, and reporting on metrics

Work closely with junior team members to activate around client deliverable dates, quick turnarounds, and creation timelines

Work with a diverse range of clients like Burger King, Coca-Cola, Netflix, Parking.com, Bideawee, and more

Work with external influencers and PR partners to support a healthy brand ecosystem and grow following

October 2016 - July 2018

Brainstorm, draft, present, and execute monthly platform content that strongly aligns with brand personality, objectives, and values

Write and edit all post copy and concept pitches across owned social platforms

Utilize SBMS and Zoho to launch and facilitate paid social campaigns

Collect and organize reporting data to track content performance and glean learnings

Generate brand personality decks to dictate tone of copy and content and appeal to a variety of demographics

Coordinate with field marketing team for social support and adequate live activation coverage

Project management via Basecamp, Monday.com, Asana, and Airtable

Email and SMS marketing via MailChimp, Adobe, Klaviyo, and Braze

Adobe Photoshop, Audition, InDesign, and Premiere Pro, and Figma

Wordpress and all social platforms

Paid social campaign management platforms — SBMS, Zoho, and Facebook and Twitter Ads Managers

Rutgers University | New Brunswick

BA, Journalism and Media Studies

2012 - 2015